|1||Introduction to Economics, Mathematics, Basics in Marketing, International Financial Accounting, Communication, Business Civil Law, EU studies, Philosophy, Sociology, Business Informatics, Microeconomics, Introduction to Business, Finance, Business Language, Statistics, Commercial Commodity Description|
|2||Management, Macroeconomics, Management of Value Creating Processes, Business Language, Statistics, Corporate Finance, Marketing Management, Environmental Economics, International Economics, Business Public Law, Business Planning, Marketing Research, Marketing Communications, Foreign Trade Techniques|
|3||Enterprise Resource Planning Systems, Economics of Trade, Organizational Behavior, Product and Brand Management, Pricing in Marketing, Services Marketing, Planning and Analysis of Marketing Channels, International Marketing, Advertising and Advertising Planning, Non-profit and SME Marketing|
|4||Business Practice, Thesis|
Internship, practice: Students should complete a semester long practice at a multinational or local company, or at a non-profit organization.
The Bulletin of the program can be found here.
Career prospects: Graduates may go on to a variety of subject-specific careers in advertising, public relations, or account, brand, marketing or sales management. The program provides students with the necessary background knowledge to continue with the second (MSc) and later the third (PhD) phases of training.
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